Always attentive to the finest materials, the Danish company &Tradition evokes emotion with its refined products. The name itself is inextricably linked to the company's mission: to let the present meet the past in a thoughtful, emotional, and respectful way, and to let contemporary designers connect with the work of masters to shape the classics of the future. That's why &Tradition's collections juxtapose the works of great Danish designers such asVerner Panton,Arne Jacobsen,Flemming LassenAndJørn Utzonand those of contemporary designers such asNorm Architects, Sebastian Herkner, Luca Nichetto, Jaime Hayon, and Samuel Wilkinson. Founded in 2010 in Copenhagen by Martin Kornbek Hansen, it has established itself internationally with its Nordic-designed lighting and furniture.
