The Wrong Shop, a bridge between the worlds of art and design, is a shop and online platform founded in 2011 by Sebastian Wrong, which prints and sells posters and prints by renowned artists and designers. A key aspect of The Wrong Shop's philosophy is to find the right printing method for each artwork, as they want the technique to complement the original work. Some of the prints are unique, limited-edition pieces, but The Wrong Shop's portfolio also includes affordable posters that allow anyone to add art to their walls.

The Wrong Shop was founded to empower independent, multidisciplinary creators to question and expand the boundaries of their practices and has collaborated with renowned artists such as Ronan Bouroullec, Nathalie Du Pasquier, and Rop Van Mierlo.